Dix

Dix is a latex free condom brand with a new series called “Get Freaky”. It is sexy, vulgar and funny. The goal is to increase condom sales in stores all over the country. The packaging is meant to tempt the target audience to buy more condoms. “Get Freaky” screams sex and almost begs to be used.

Year: 2021

Team: Individual

Role: Packaging design

Target audience: Men (16-25 years old)

Tools

Adobe Illustrator
Adobe Photoshop