Ford Rekord
A case study
Ford Rekord is an indierock band from Haugesund in Norway. They have been together since 2008, released several albums and played a lot of concerts around the country. The band were releasing a new album and needed a design for a vinyl cover. They also needed design for Spotify, social media, and new merch. This project was to be done individually and had a time limit of three weeks to be solved.
Year: 2021
Team: Individual
Role: Branding design
Target audience: 30+, but with a wish to try to target a younger audience
Tools
Adobe Illustrator
Adobe Photoshop
Adobe Acrobat
Adobe InDesign
The biggest challenge for this project was that the client had no idea what they wanted. However, this gave me the opportunity to have absolute creative freedom. The beginning of the project was a rough start. I was set on designing something from the trip my client had been on related to the album, but I had to set it aside for a while because I couldn`t figure it out. I then moved over to try a different approach.
Whilst creating my design, I ended up choosing a unique approach. By exploring with sound waves and topography, I created an anonymous face amongst the lines. The idea is that the target audience will relate to the design and feel the music. Also, the design on the inside of the vinyl cover is an important trip for the client. It was a trip where the band made some of their songs for the album. Eventually, I managed to figure out a design for the trip and it`s the journey the client drove in their car, taken from a map. The client was so happy with my design that they chose it between all my peers.
This project exceeded all my expectations. I managed to expand my imagination and see how far I could take my designs. By being given total creative freedom, I got the chance to explore different styles and techniques. If this is the sort of thinking and problem-solving you are looking for in your agency, feel free to contact me.